About Lucy VR

We believe experiences should be felt.

Lucy VR is an immersive media production company based in Addis Ababa, building VR, 180°, 360° and interactive experiences for organisations who want to be understood in three dimensions, not just described in two.

Illustrated figure wearing a VR headset, representing Lucy VR's immersive production practice
Generative visual representing Lucy VR's production practice
Where we started

From telling people about a place, to letting them stand inside it.

Lucy VR began with a simple observation: photographs and video tell an audience about a place. Immersive media lets them explore it. That shift from description to experience is what we now build for organisations far beyond tourism: hotels, developers, brands, training teams, museums and public institutions who need people to understand something they can't easily visit in person.

Today, the same production process we use to bring a city to life in 360° is applied to hospitality walk-throughs, real estate previews, cultural preservation, brand campaigns and training simulations wherever stepping inside beats being told about it.

Vision

A world where distance doesn't limit understanding.

Places, products and stories experienced fully, regardless of where the audience actually is.

Mission

Turn real environments into experiences people can step into.

We design and produce immersive media that serves a genuine communication, marketing or training objective.

Approach

Story first, technology second.

Every production starts with what needs to be felt the format is chosen to serve that, not the other way round.

Values

What guides the work

Innovation

We stay close to how immersive technology is evolving, and apply it where it genuinely improves an experience not for its own sake.

Integrity

What we capture and produce represents the real place, product or story immersive media should build trust, not distort it.

Collaboration

The best immersive experiences come from working closely with the organisations who know their audience best.

Excellence

From capture to final delivery, every experience is held to a production standard that reflects on the client, not just on us.

Want to build something with us?